Present Tense - CGI Personal Work

Present Tense is a portfolio piece inspired by the fourth generation Lincoln Continental, one of Kennedy's official presidential limousines. We wanted to show this iconic vehicle in present-day settings for an effect of temporal dislocation, heightened by the differences between presidents of these two eras: the car's most famous passenger and the present occupant of the White House. As an unknown motorist drives through modern America, the car's elegance and association with a period of change and optimism brings a time-shifted feel to each scene that it moves through.  Using back plates from photographer Malte Bartjen, our London team chose locations that would work as a series, while giving each image its own distinct atmosphere. To blend the CGI Lincoln with its contemporary settings, we fine-tuned the colours for a classic Kodachrome look.

Present Tense is a portfolio piece inspired by the fourth generation Lincoln Continental, one of Kennedy's official presidential limousines. We wanted to show this iconic vehicle in present-day settings for an effect of temporal dislocation, heightened by the differences between presidents of these two eras: the car's most famous passenger and the present occupant of the White House. As an unknown motorist drives through modern America, the car's elegance and association with a period of change and optimism brings a time-shifted feel to each scene that it moves through. 

Using back plates from photographer Malte Bartjen, our London team chose locations that would work as a series, while giving each image its own distinct atmosphere. To blend the CGI Lincoln with its contemporary settings, we fine-tuned the colours for a classic Kodachrome look. Take some time for a road trip to our website for more.
Creative Director: Christoph Bolten / Recom Farmhouse
CGI Artist: Anna Toropova / Recom Farmhouse
Post Artists: Pepê Alram, Alex Nizhnikovskyi / Recom Farmhouse
Photographic Backplates: Malte Bartjen 
Recom Farmhouse is on Instagram, Facebook, Vimeo and Twitter!
More work at recomfarmhouse.com and our blog madlove.net.

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