Substance epiphany
The idea behind image was to create a surrounding and setup for the product
to reinforce and underline it´s consistence, color and content
to gain a attention seeking and exciting visual epiphany
Everything started from photo retouching. To create complex shape we used recursive algorythm which can give unexpected organic-looking shape. Then we composed it together using traditional CGI technique.
Photo: Klas Foerster
CGI and animation: Volodymyr Shtohun
Retouch: Alex Nizhnikovskyi
CGI and animation: Volodymyr Shtohun
Retouch: Alex Nizhnikovskyi